The reason is simple. There are way too many rare drops. This can't be fixed until the expansion (and I'm certainly not touching this game until then anyway), but if we don't keep talking about this, it won't be fixed by then either.
What killed this game for me was spending so much time, not just ID'ing, but reading and evaluating all the drops I got, and figuring out how to sell them on AH. It's more of a chore and not exciting, when you know you will trash 98% of the stuff. This is a natural consequence of having too many drops per hour of game played.
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